Craig Petrucci – A New Chapter at Redexim North America
Craig Petrucci, in the world of turf maintenance, particularly in the golf industry, brings a fresh leadership perspective that can be a game changer. This is precisely what the new General Manager of Redexim North America brings to the table. With a passion rooted in golf and a vision to innovate, Craig is set to further Redexim’s expansion in the U.S. market.
Redexim, a name synonymous with quality and innovation in turf care and maintenance, has made a significant mark globally. Its expansion to the United States has been a strategic move, reflecting the growing demand and potential in the American market. Under Craig’s leadership, the aim is to elevate this expansion and growth to new heights.
When asked about his decision to join Redexim, Craig Petrucci’s answer was straightforward and determined, “It was my love for golf and the desire to be back on the course again. After being in residential and commercial services for more than 30 years, I was ready for the change.” This passion for golf and sport is a driving force in his approach to expanding Redexim’s reach and impact.
Craig’s vision for Redexim in the U.S. is clear – to build and grow the market. He emphasizes the importance of market awareness, noting that “People who use it love it.”
One of the key challenges he identifies in developing the U.S. market is increased brand awareness. A task he approaches with both enthusiasm and a strategic mindset. The goal is not just to introduce Redexim’s products but to embed them into the fabric of American turf care, particularly in the golf sector, which remains the company’s largest market in the U.S.
Craig Petrucci highlights some of the top performers that are making a difference in the field. The Verti-Drain, renowned for its aeration capabilities, and the efficient overseeders are at the forefront. Additionally, aeration equipment and sweepers, especially beneficial for tree-lined fairways, are starting to gain significant traction.
One aspect Craig is particularly fond of is the depth of Redexim’s product line. It’s not just about having a variety of equipment; it’s about the innovation and thought that goes into each product, tailored to meet diverse and evolving turf care needs.
As Craig Petrucci so aptly stated, “Redexim can be a complete solution.”
As Redexim continues to solidify its presence in the United States, Craig Petrucci stands at the helm, ready to steer the company towards greater success. With a combination of market knowledge, a deep love for golf, and a commitment to quality, Craig is poised to make Redexim a household name in America, bringing advanced solutions to golf courses and beyond.
Craig Petrucci’s journey at Redexim is more than just a career move; it’s a passion project. With his leadership, and the Redexim product line the company is set to redefine turf maintenance standards.