Redexim Appoints Curtis Allen as Global Commercial Director
Zeist, 30 April 2024 – Redexim, a leading provider of turf management solutions, is pleased to announce the appointment of Curtis Allen as its new Global Commercial Director, effective 1 April 2024. In his new role, Curtis will oversee worldwide sales and commercial activities, spearheading efforts to enhance sales operations, expand partner networks, and drive global revenue growth and customer satisfaction.
With a rich background spanning over two decades in the industry, Curtis brings a proven track record of success and a profound understanding of the market to his new role. His journey with Redexim began in 2005 at Charterhouse in the United Kingdom, where he initially served as a demonstrator on the Verti-Art line before assuming the role of Artificial Turf Machinery Specialist. He initially started at Redexim HQ, responsible for sales in several countries, and built strong relationships over the years with our partners worldwide, demonstrating his commitment to excellence.
Herman de Bree, COO at Redexim, remarked, “Curtis is an immensely driven individual, exceptionally organised, and adept at tailoring his approach to meet the diverse needs of Redexim’s global clients and partners. His extensive tenure at Redexim, combined with his comprehensive knowledge of the organisation and the market, make him an invaluable part of our company.”
Justine de Bree, CEO: “During all his years with the company, Curtis has proven to be a highly skilled professional in all sorts of ways. His extensive commercial and global market knowledge in combination with his people management skills, make him the right man for this important position. Next to this, Curtis is a very esteemed colleague. We are looking forward to building the next chapters of the Redexim history with Curtis in his new role”.
Curtis Allen’s appointment is aligned with Redexim’s strategic goals and current professionalisation leap within the organisation, amongst others to elevate its global sales strategy, expand market share, and solidify its position as a leader in turf management solutions. With a focus on enriching product knowledge among dealers and nurturing partnerships worldwide, with the support of Curtis’s knowledge and approach as a significant step in that direction.
In response to his new role, Curtis Allen expressed his enthusiasm, stating: “I would like to express my gratitude to Justine de Bree and Herman de Bree for the opportunity. I am honoured to have been offered this position and very much look forward to working in the field with our external global team, partners, and customers as well as our valuable internal team at the Dutch HQ to continue to develop the Redexim business through innovation, customer service and, strong relationships”.