Partner Spotlight: Turf Equipment SA Driving Performance On and Off the Track
Turf Equipment SA is a family-run business based in Adelaide, led by Managing Director Jordan Ormsby. Established as a leading supplier of golf carts, the company has grown into a key provider of turf maintenance machinery, with Redexim playing an important role in that expansion.
From Local Grounds to Major Stages
Turf Equipment SA supports a range of customers, from local sports fields to flagship venues like Adelaide Oval, an iconic stadium that is one of the most prestigious cricket grounds in world sport. For Jordan Ormsby, seeing Redexim machines working there almost daily as he drives past is a source of pride and a tangible reminder of the brand performing at the highest level. That local presence, combined with a service-first mindset, is what stands out for Redexim.
Dean Scullion, Territory Manager for Redexim, commented:
I’ve known Jordan and the team for seven years. As a true family business, they have deep roots in the Adelaide market with relationships in golf, local government, turf contracting and motor racing. They are incredibly hospitable people who take immense pride in their work. I’ve seen firsthand their exceptional service, like repairing a draw rod on the spot for a council. Although they operate in a smaller market, they punch well above their weight, are proactive with training, and are simply very easy to work with.
More Than Turf, A Commitment to Sport
Turf Equipment SA and Redexim have been in partnership for eight years, with the relationship built on confidence in the equipment and a shared approach to quality and performance. That long‑term commitment was underlined when Jordan travelled from Australia to the Netherlands to attend Redexim’s 45th Anniversary event. The trust built through that relationship later led Jordan Ormsby to approach Redexim about sponsoring his team’s entry into the Bathurst 6 Hour, one of Australia’s most demanding endurance races.
Reflecting on this, Jordan said:
I’m a huge believer in the Redexim brand. There’s no other turf renovation equipment at the same level and that confidence made them the right partner to take into something as visible and demanding as endurance racing.
The Bathurst sponsorship marked a milestone, representing Redexim’s first involvement in a major, nationally recognised motorsport event.
Endurance Racing at its Toughest
Competing in the A1 class, Ormsby and his team took on more than 100 laps of relentless racing at Mount Panorama, battling through dense traffic, repeated safety car periods and on‑track contact that saw the car hit and damaged mid‑race. Extreme heat and sustained concentration added to the physical toll, pushing both drivers and machinery to their limits.
For Redexim, the partnership reflected a commitment to meaningful dealer support aligned with sport and performance, with a real sense of pride in what Jordan and the team achieved at such a demanding event. For Turf Equipment SA, it further strengthened a trusted relationship built on shared ambition, highlighting what can be achieved through a shared drive to perform.
Built for the Long Term
Looking ahead, the Bathurst 6 Hour is not an endpoint but an example of what’s possible when Redexim and Turf Equipment SA work closely together, continuing to explore new ways to collaborate, support sport and build long‑term value beyond the track.
As Jordan concluded:
For us, it’s always about building partnerships that last and creating value on both sides.